Navigating Google Analytics
Navigational Elements
Account/Property/View Switcher
If you have multiple accounts, properties, or views set up, you can easily switch between them by clicking on the pulldown menu with the title of your View in the upper-left corner.
When you open up the account picker, you can select by account, property, or view. You can also search any of these by name. To close the Account picker, click anywhere on the screen outside of the picker.
Feedback, Help, and Settings
At the top right of your Analytics view are several icons:
- The "question mark" icon lets you send feedback to Google Analytics or search Help articles
- The user icon lets you switch between different Google accounts, manage your current Google account, or sign out
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The bell icon lets you know of any alerts that may be relevant
Customization
The Customization section allows you to create custom reports, specific to your business. The Digital Government Team has provided many pre-created Dashboards and Reports that will be shared under this tab.
Left-hand navigation
To navigate between reports, you’ll use the navigation on the left. Clicking on each of these sections will expose the reports that belong to each section.
Real-Time Reports
Real-Time reports let you look at live user behavior on your website including information like where your users are coming from and if they’re converting.
Acquisition Reports
Acquisition reports show you which channels (such as advertising or marketing campaigns) brought users to your site. This could include different marketing channels such as:
- "Organic” (or unpaid search)
- “CPC” (“cost per click” or paid search)
- “Referral” (traffic that comes from another website)
- “Social” (from a social network)
- or “Other,” (a group of low volume traffic sources
Behavior Reports
Behavior reports show how people engaged on your site including which pages they viewed, and their landing and exit pages. With additional implementation, you can even track what your users searched for on your site and whether they interacted with specific elements.