Google Analytics Tutorial: Click Tracking for Documents, Phone Numbers and External links
About Click Events
Google Analytics on BellevueWA.Gov has some additional tracking to look at how people use our documents and other links on the site.
- Start on the Google Analytics website then click "Events" on the left hand side bar menu.
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Click on "Overview". This will show you the overview of All Users that clicked download, external links, email links and phone number links.
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Click on each event category hyperlink to see more details of the event.
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To see which pages have the most downloads, click on "Secondary Dimension" and select "Page" to show the top 10 pages with the most downloads.
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Filter out download clicks within each Departments by selecting a "Segment" and only showing the Department of choice.
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Click on "+ Add Segment" and select the Department you want
- Deselect All Users to just show the one Department.
Tag Manager
BellevueWA also is set up on Google Tag Manager. Work with the Digital Gov team to set up the tracking for advanced campaigns so those also show up as Events on these dashboards.